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Maeve is a freelance TVC director who specialises in emotionally charged commercials, often featuring non-actors.
Starting in the documentary world, she had the opportunity to associate produce, direct and edit short films in India, Vanuatu, Thailand and Outback Australia. These years gave her a deep love for people-centred storytelling and allowed her to develop a clear process for making every day people feel comfortable on camera.
Her factual work has laid a solid foundation for bringing out emotion in every TVC. Her clients include Griffith University, Youi Insurance and PwC. She was proud to be nominated for a BADC Directing award for her Netball QLD commercial, which starred a young, refugee netball player named Binta.
The strength of Maeve's storytelling is rooted in her curiosity for people and her constant interactions with people from all walks of life. This has brought a strong sense of nuance, honesty and empathy to her directing that allows her to dig deep.